One of the most common questions I get from fellow Transaction Coordinators is “how do I get clients”?
A good question for sure to know the answer to as all
businesses depend on clients.
I think the first thing you must do is know who your ideal
client is – hint, it’s not just any or
every Realtor in your market.
Next, you have to actually get
your message in front of your ideal client – here’s a few ways I’ve
found success in marketing and spreading the word about my transaction coordinator business:
Regular eZine to your email list – (not spam)
Direct mail to targeted list
Post cards – thinking of you
Thank you cards
Referral Program – ASK for referrals
Speaking at small groups or events
YouTube – weekly show, how to series, promotional
Host an event or workshop, live, tele-seminar or via a webinar
Radio show – yours or guest on others
Cross promotion with fellow businesses
Give away – i.e. “Win it Wednesday” or “Free Gift Friday” via social media
Expos or trade shows
T-Shirts that create a conversation
Writing for your blog and/or a guest blogger on another site
Testimonials – Raving Fans
A captivating elevator pitch (on that will make your ideal client beg to work with you)
Lastly, you have to develop a follow-up plan to stay
connected with those you’ve met who you feel would be great clients for your
business as well as those who could be referrals. Remember, people want to feel
that you’re offering them something of value when they hear from you, not just
always asking for them to buy – if you do the latter, you’ll be ignored, or
they will unsubscribe.
If you need a little help with any of this, you may find our SMS course or TC Biz course just what you need to dive deeper into these topics.